The Results of the Development of the Local Tour Guidebooks and Mobile Application to Promote Community Tourism Using the Knowledge of Language, Culture, and Local Wisdom as a Base : A Case Study of Patung Sub-district, Mae Chan District, Chiangrai Province

Abstract

This main research project consisted of the following two sub-projects; 1) the

development of the local tour guidebooks to promote community tourism in Patung Sub-district, Mae Chan District, Chiangrai Province using the knowledge of language, culture, and local wisdom as a base that aimed to develop the local tour guidebooks and                    2)  the development of the mobile application to promote community tourism in Patung Sub-district, Mae Chan District, Chiangrai Province using the knowledge of language, culture, and local wisdom as a base that aimed  to develop the mobile application to promote community tourism using the conceptual framework and theory of cultural tourism, concepts of local wisdom, concepts of cultural knowledge management, and concepts of languages to be an important part in the development of innovation for promoting community tourism in Pa Tung Sub-district, Mae Chan District, Chiangrai Province. The results of this study were as follows:

1. The development of the local tour guidebooks to promote community tourism

in Patung Sub-district, Mae Chan District, Chiangrai Province using the knowledge of language, culture, and local wisdom as a base to meet the needs of the community and local.        The local tour guidebooks had been made into the following 2 types; Thai – English version and Thai-Chinese version which the overall satisfaction evaluation was found at the highest satisfaction level

1. The development of the mobile application to promote community tourism in

Patung Sub-district, Mae Chan District, Chiangrai Province using the knowledge of language, culture, and local wisdom as a base to meet the needs of the community and local by bringing the  tourist information in the community to contain in the mobile application including three languages; Thai, Chinese, and English. The result of the satisfaction assessment on the mobile application, in overall, was shown at a high level