The development of product import process from China by retailers Thailand, A case study: Twenty Shop Business

Abstract

The development of product import process from China by retailers in Thailand,             a case study: Twenty Shop was a combined research with purposes to develop a product import process from China by retailers in Thailand. The research questions were that how the product import process from China and the efficiency of the product import process from China by retailers in Thailand. This research was aimed to study relevant factors and product import process from China to develop the product import process from China by retailers in Thailand and to evaluate efficiency of the product import process from China by retailers in Thailand.    The research methodology was divided into two sections. First section, study relevant factors and the product import process from China by retailers in Thailand for the case study “Twenty Shop”. Second section, study the efficiency of product import process from China by retailers in Thailand. The sample group comprised 30 Twenty Shop stores in Bangkok metropolitan and ten freight forwarders, and ten experts for efficiency evaluation. The research tools were questionnaire, process efficiency evaluation form and content data analysis form as well as percentage and standard deviation for qualitative data analysis.

                The findings indicated that

1. The efficiency of product import process from China by retailers in Thailand constituted with three main processes which were:

                1.1 Import process with letter of credit (L/C);

1.2 Import process with freight forwarder; and 

1.3 Import process with franchise

2./The efficiency level of product import process from China by retailers in Thailand was at      the highest level (mean = 4.52, S.D. = 0.01), the product import process with franchise (mean 4.74, S.D. 0.02), followed by the import process with freight forwarder (mean 4.44, S.D. 0.05) and by the import process with letter of credit (L/C) (mean 4.38, S.D. 0.05), respectively.