Vol. 7 No. 2 (2023): July-December

Research Article

• The Effecting of Consumer Behavior and Marketing Strategy Influencing Purchasing at Modern Trade Retail Stores in Khon Kaen

  aram khetkam, ฑัตษภร ศรีสุข, นภสินธุ์ พรมวิเศษ

  1-17

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• Value Chain Factors of Aviation Services Affecting Expectation of Service Users on Using Low Cost Airlines in Thailand in Recovery Period after COVID-19 Crisis

  นิวัฒน์ ธานินทราวัฒน์, ฑัตษภร ศรีสุข

  18-30

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• Impact of the Covid 19 Situation on the Relationship between Multifactor and Accounting Technology Intention: Empirical Evidence of Accountants in Upper Northern Thailand

  ทิพยาภรณ์ ปัตถา, สนธิญา สุวรรณราช, สรัชนุช บุญวุฒิ, กาญจนา คุมา, สุธีรา ทิพย์วิวัฒน์พจนา

  31-43

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• Service quality that affects the decision to use the restaurant service Lampang Province

  Kanokporn Srivichai

  44-53

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• Sales Forecasting of Herbs New Product By Evolutionary Method

  Thanan Toathom, กาญจนา รัตนธีรวิเชียร, Jaruwan Limphaiboon

  54-62

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• Factors of Consumer Demand for Investment Decisions in Food Truck Business: Case Study of Huai Khwang, Chatuchak and Latphrao Districts Bangkok

  Khame Apipatharawarodom , Nidchakarn Klubdee, Prachya Paemongkol

  63-75

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• Cost and Returns in Rice Cultivation for Farmers in Lop Buri Province

  Ammaraporn Phetwalee, Thanida Poodang, Chommanard Mansamrith , Wanwilai Kosayothin

  76-86

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• Costs and Returns Analysis of Production of Chili Paste from Crickets in the Area of Tumbon Watpradoo, Amphawa District, Samut

  Prapassorn Visesprapa, Rachanida Rod-iw

  87-98

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• Enhancing Tourism on Charming Cultural Heritage Through Design and Creative Storytelling, Chakungrao City Kamphaeng Phet Province

  Ratchaneewan Boonanon, Yuchita Kunharming, Prapatsorn Kleebprathum

  99-112

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