An Innovative Organization Model for Efficient Industrial Business Operations in the Digital Era Under New Normal Situation in Thailand
Keywords:
Innovative Organization, Industrial Business, Digital Era, New Normal SituationAbstract
The objective of this research is to study an innovative organization model for efficient industrial business operations in the digital era under new normal situation in Thailand. The research used a qualitative methodology by conducting in-depth interviews with executives of 50 SMEs with excellent performance in Thailand, based on a specific selection of administrators. Data collection used an open structured interview form and analysis of emphasis and coherence data. The research method was carried out in 4 stages: 1) study, documents and relevant research reports, 2) data collection and composition, 3) analysis and synthesis of the composition, and 4) appropriate component verification and confirmation stages using connoisseurship based on 9 experts. The research results revealed that an innovative organization model for efficient industrial business operations in the digital era under new normal situation in Thailand consist of eleven elements: 1) establishing a vision and strategy that will lead to an innovation organization; 2) setting an appropriate innovation organizational structure; 3) creating an organizational culture that supports all dimensions of innovation; 4) models, processes and practices that facilitate innovation; 5) determining the appropriate hardware, software and digital platforms for service; 6) innovative leadership team striving for a systematic innovation organization; 7) the team has an innovative habit of creating quality innovation; 8) creating a unique atmosphere and an innovative ecosystem; 9) effective knowledge management innovation; 10) encouraging people to initiate, create and exchange knowledge freely; and 11) inspiring learning across the organization.
References
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