Vol. 14 No. 27, January-June (2022): Srinakharinwirot Research and Development (Journal of Humanities and Social Sciences)

Published: 2023-02-22

กองบรรณาธิการ

• กองบรรณาธิการวารสารศรีนครินทรวิโรฒวิจัยและพัฒนา (สาขามนุษยศาสตร์และสังคมศาสตร์)

  Srinakharinwirot University Science and Technology

  • PDF

บทความวิจัย

• ELEMENTS AND PERSUASIVE LANGUAGE STRATEGIES IN BMTA BUS AND BMTA PRIVATE JOINT BUS ADVERTISING

  Korapat Rojtananan, Pakawadee Charoonpaisal, Ittinee Bhodthipuks, Wipada Rattanadilok Na Phuket, Wuttinun Kaewjungate

  1-13

  • PDF

• DATA EXTRACTION PROCESS OF ROAD MAJOR ACCIDENT REPORTS AND USABILITY TESTING OF INFORMATION PRESENTATION BY DATA VISUALIZATION ON WEBSITE

  Chakkarin Santirattanaphakdi

  14-34

  • PDF

• THE MEDIATING EFFECT OF FIRM RISK ON THE RELATIONSHIP BETWEEN CEO TENURE AND FIRM PERFORMANCE

  Duangnapa Sukhahuta

  35-48

  • PDF

• WELLBEING OF SLUM SINGLE MOTHERS IN KLONGTOIE DISTRICT, BANGKOK

  Thawanrat Mairattanachaichan, Awae Masae

  49-61

  • PDF

• SPEECH ACTS USED IN SUICIDE NOTES

  Theerapat Khumting, Pakpoom Sookcharoen

  62-74

  • PDF

• THE INFLUENCE OF HUMAN RESOURCE DEVELOPMENT ON EMPLOYEE PERFORMANCE: THE MEDIATING ROLE OF COMPETENCY

  Panitada Limrueangrong, Jutamard Thaweepaiboonwong

  75-86

  • PDF

• PERCEIVED SUPPORT FOR CREATIVTY AND CREATIVE SELF-EFFICACY RELATED TO THE CRETIVITY OF UNDERGRADUATES AT RAJAMANGALA UNIVERSITY OF TECHNOLOGY LANNA

  Pornhathai Tanjitanont

  87-101

  • PDF

• LESSONS FROM THE DEVELOPMENT OF PLATFORM FOR INNOVATIONS IN BREASTFEEDING PROMOTION

  Patrapan Tamdee

  102-118

  • PDF

• A CAUSAL MODEL OF HIGH-PERFORMANCE WORK, SYSTEM HUMAN CAPITAL AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR ON THAI SME PERFORMANCE

  Wasan Sakulkijkarn, Kulachet Mongkol

  119-130

  • PDF

• ANALYSIS OF LEXIS LISTS AND INTENTS USED IN THE CONSTRUCTION OF ELEMENTARY KHMER TEXTBOOKS IN CAMBODIA

  Subbhanyooh Sukhpirawatthanakul, Siriporn Panyametheekul

  131-144

  • PDF

• COMPONENTS OF BASIC NEED OF MEDICAL OFFICE CLUB ELDERLY IN BANGKOK

  Saiphin Panthong

  145-159

  • PDF

• THE FUNCTIONS OF HEDGES APPEARING IN SKIN WHITENING SUPPLEMENT ADVERTISEMENTS ON FACEBOOK FANPAGES

  Supaporn Kongton, Natha Angsuwiriya

  160-176

  • PDF

• LIFE SCENES OF WOMEN WITH UNPLANNED PREGNANCY AND CONTINUING TO TERM

  Surassawadee Kesama, Wanapa Naravage, Supa Vittaporn

  177-192

  • PDF

• AN APPLICATION OF THEORY REASONED ACTION TO EXAMINE FACTORS EXPLAINING RESIDENTS’ SUPPORT FOR COMMUNITY-BASED TOURISM

  Akarapong Untong

  193-205

  • PDF

• DEVELOPMENT OF THE SUPPLY TYPE TEST AND AUTOMATED SCORING RUBRIC FOR THAI SUMMARY WRITING OF PRIMARY EDUCATION LEVEL

  Asanee Tongsilp, Kamonwan Tangdhanakanond, Chaimongkol Chaimongkol

  206-218

  • PDF