UBRU INTERNATIONAL JOURNAL

Humanities and Social Sciences

Published: 2025-08-30

Full Issue

FULL ISSUE

Articles

The Factor Influencing Satisfaction and Loyalty in Public Library: A Case Study of Fuzhou Library

Peng Ni, Tachakorn Wongkumchai, Jirapipat Thanyaphongphat , Chulalux Soprakan

1-24

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Impact of Entrepreneurial Passion on The International Performance of New Venture - Mediating Role of Entrepreneurial Bricolage and Innovation

Weiwei Zhou, Yingji Li

25-42

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Academic Leadership of School Administrators Affecting Change Management in Schools Under the Secondary Educational Service Area Office Nakhon Phanom

Awatsada Khumla, Chanwit Hanrin, Paitoon Puangyod

43-59

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The Effect of Advanced Technology on Human Resource Recruiting in Higher Education

Chu Yudong, Tachakorn Wongkumchai, Chulalux Soprakan, Jirapipat Thanyaphongphat

61-80

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The Correlation between the Attributes of Contemporary School Administrators and the Competencies of the 21st-Century Teachers under Songkhla Primary Educational Service Area Office 2

Napachanok Thepparat, Suntaree Wannapairo

81-93

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Factors Fostering A Research and Innovation Culture: A Case Study of A Technological College in Mianyang, China

Yu Tao, Tachakorn Wongkumchai

95-110

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The Analysis of Cause Related Marketing Factors Value Creation Marketing and Purchase for Laundry Product in Thailand

Boosayamas Chuenyen, Jatuporn Jantaram, Umarin Ratree, Chottagamart Polsri

111-130

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The Impact of Customer Relationship Management (CRM) on Customer Loyalty: A Study Case of the W Automobile Sales Company

Liao Xiao, Tachakorn Wongkumchai

131-147

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Development of a Strategic Model to Enhance Parent-School Collaboration for Facilitating Smooth Transition to Primary School in Frontier Areas of Yunnan Province, China

Jingpeng Liu, Li-Wen Lai

149-167

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High School Students’ and Teachers’ Perceptions of Global Englishes in China: Implications for English Language Teaching

Weiyi Wang

169-177

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Social Media Marketing and E - Commerce Tea Sales (Based on The SICAS Model): A Case Study of SL Company, China

Xu Weiling, Tachakorn Wongkumchai

179-196

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A Theoretical Review of Translanguaging and The Teaching and Learning Cycle and Its Implication on The Development of Chinese First-Year University Students' Argumentative Writing Ability

Tingting Yin

197-208

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A Study on The Current Situation for The Badminton Elective Course at Minnan Normal University

Weixiang Cai, Ekasak Hengsuko, Pongsatorn Sukityarn

209-220

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Toward A Unified Ticketing System in Thailand: Integrating Financial Logistics and Transportation Through Conceptual Review and Mathematical Modelling

Taisith Kruasom, Dusit Jaksil, Sirirut Jaensirisak, Dusit Srisroy, Tenatat Kosanlawit, Sumalee Ngeoywijit

221-239

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The Moderating Role of Islamic Knowledge-Seeking Behavior on Online Purchasing Through Hedonic and Utilitarian Motivation

Wut Sookcharoen, Anan Salem, Phattaraporn Timdang

241-249

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Marketing Mix Factors from the Consumer Perspectives Affecting Consumer Decisions in The After Yum Restaurant Service Use

Pimpisa Chanted, Auntiga Phungnga, Phatdhanant Setthanandhaphokin

251-260

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Perceptions on Attitudes of Current EFL Students, Pre-service English Teachers, and In-Service Teachers Towards Computer-Assisted Language Learning (CALL)

Qilong Wu, Marilyn F. Deocampo

261-273

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Factors Influencing Millennials’ Motivation to Purchase Online Mystery Boxes in Thailand

Kununya Kongsrisawart, Jinthapa Paopongchareung, Jirawan Pattasongklam, Penludee Keawsan, Jaruporn Tangpattanakit

275-284

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The Enhancement Product of Hom Mali 105 Rice Flour Through a Participatory Action Research Process in Ban Lao Community, Nong Kae Subdistrict, Mueang Roi Et District, Roi Et Province

Sirawit Rayner, Lalita Pimta

285-301

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