THE EXPLORATION OF COMMUNITY-BASED CAPITAL FOR DEVELOPING A WATERFRONT RETAIL MARKET OF THE LAT PHRAO CANAL AREA, BANGKOK

Abstract

The purpose of this research article is to study to survey and analyze the strengths of community capital in 7 areas, namely human capital, institutional capital, wisdom capital, natural resource capital, financial capital, and construction capital. and economic capital for the development of a retail market along the Lat Phrao Canal area to see how distribution of resources that each community has. This is useful for selecting a potential market location to attract people to shop and travel. The research tools is an interview form. Samples are selected from 5 areas with 10 samples each. Content analysis is used to analyses the collected data. Result found that along the Lat Phrao Canal, it has outstanding capital consist of elderly people with knowledge and wisdom. Having a large number and diversity of learning centers which is organizing activities on a regular basis. Having a group of boat tour community enterprises. Having unique advanced craftsmanship. Having an annual traditional events. Located near Chinatown 2, which attracts Chinese people and Ying Charoen market. Having a building that reflects a multicultural society with a unique beautiful design both inside and outside. Having numbers of parking. Having multiple space to locate the riverfront market. Having all forms of transportation systems witch connected.