REED-MAT LADY BAGS PRODUCT DEVELOPMENT TO INCREASE PRODUCT VALUE FOR HUAY KAEW, BUENG NARANG, PHICHIT'S IKAT AND REED-MAT WEAVING COMMUNITY ENTERPRISE

Abstract

This research aims to 1. Design and produce women's bags decorated with sedge mats for the community enterprise of the mudmee and processed sedge mats in Huai Kaew Subdistrict, Bueng Narang District, Phichit Province.
2. Study the satisfaction of the target group towards the women's bags decorated with sedge mats for the community enterprise of the mudmee and processed sedge mats in Huai Kaew Subdistrict, Bueng Narang District, Phichit Province. The target group's questionnaire consisted of 30 people, along with suggestions from the research. The tools used to collect data consisted of a target group satisfaction questionnaire. Data were analyzed using descriptive statistics.

            The results of the study found that: 1. The design and production of women's bags decorated with sedge mats were at the highest level, with an average value of 4.62. From the evaluation of each aspect, it was found that the target group was most satisfied with the design, which was consistent with current needs or popularity, at an average value of 4.70. Next, there was an appropriate application of local materials, at a high level, with an average value of 4.63, and novelty. At the highest level, with an average of 4.53

1. Study the satisfaction of the target group towards the women's bag product decorated with sedge mats. It was found that in terms of design, the women's bag product decorated with sedge mats, 6 styles, were satisfied with the shopping bag, the tote bag, the rectangular bag, the top-handle bag, the duffel bag or large bag with handles and shoulder straps, the Crossbody bag product, the Backpack bag, and the value and utility, with the highest satisfaction score from all items of the evaluation. For the average score from all items evaluated in each aspect, it was found that all aspects had the highest average satisfaction score.