A STUDY OF THE PROJECT RAISE INCOME TO THE FOUNDATION ECONOMY FAMILY IN KHLONG YONG MOO 1 SUB-DISTRICT

Abstract

This research objectives to: 1. increase the income level of farmers in the local community; and 2. examine the use of communication methods for marketing promotion in the creation of household products. In this study, a target family in Village No. 1 in Klong Yong Subdistrict was the subject of a case study using a qualitative research methodology. In-depth interviews with target families, neighbors, and community leaders served as the source of the data. To utilize the integration problem analysis as a framework for creating three phases, the first of which is to eliminate household debt, the second is to cut costs, the third is to become self-sufficient, and the fourth is to make money by creating household products. The study's findings showed that target families have higher incomes as well as encouragement and motivation to continue raising their standard of living.