Published: 2026-08-28

Full Issue

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Research Articles

Demographic, Economic, and Motivational Determinants of University Students' Fertility Intention in Sichuan, China

BaoFang Miao, Issara Siramaneerat , Sanitdech Jintana

1-16

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Strategic Orientation and Dual-Professional Competence: The Serial Mediating Effects of Resource Input and Industry–Education Integration

Chen Cheng, Li Xiaohong

17-28

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AI-Generated Child Sexual Abuse Material: Emerging Crime Patterns and Legal Challenges in Thailand

Pinyo Meephiam, Siporn Kowit

29-44

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The Influence of Online Consumer Behavior on Psychological Outcomes among Online Shoppers in Thailand (2026)

Sarat Ngamlertlee, Pakhawat Sailasuta

45-60

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Factors Influencing Home Buyers’ Decision Making and The Consequent Impact on Housing Development by Property Entrepreneurs

Yuwatidaporn Boonnawa , Sirion Chaipoopirutana

61-74

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The Influence of Digital Strategy and Dynamic Capabilities on Competitive Potential and Business Performance of Construction Material Retail Businesses in Central Thailand

Therdsak Janthadech, Uthairat Muangsaen , Wuttikhun Worakuptrattanakul

75-88

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Knowledge, Skills, and Attitude Competencies Affecting Job Performance of Property Appraisers in Nonthaburi and Pathum Thani Provinces

Chaiwat Phuangsombat, Panyawat Chutamas

89-102

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Psycho-Social Factors Affecting Participation Promoting Community Tourism Behavior of Luang Prot-Than Liam Community Lat Kra Bang, Bangkok

Chalothorn Boonthima, Pitchayanee Poonpol , Pitchada Prasitchoke

103-118

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miss A Study of Organizational Efficiency for Sustainable Management via STAR STEMS Intellectual Innovation Frame workTitle

Thitawee Tesapurana , Pornpan Seethian

119-134

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The Effects of Social Entrepreneurship on the Perceived Performance of Social Enterprises in Thailand

Tannicha Virojrut, Prayong Meechaisue , Norapol Chinuntdej

135-150

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Food Service Quality for Patients and Cross-Cultural Communication Influencing Hospital Satisfaction in Bangkok and Metropolitan Areas

Nartlada Phungchuen, Apinya Supich

151-162

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Problems and Obstacles in Business Succession to the Second Generation (Generation 2) in Construction Contracting Companies: A Qualitative Study

boonthong Uahiranyanon, Sunitath Kanphuck

163-174

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The Influence of Job Satisfaction and Organizational Commitment on Job Performance of Elderly Care Workers in Bangkok

Panyasitar Warotamakul, Sumalee Rammanut

175-188

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The effects of perceived privacy protection on trust and personalized marketing of digital marketplace platform in Bangkok metropolis

Punna Kongsawang

189-204

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Blended Learning Instructional Model to Enhance English Reading and Writing Competencies Among Grade 7 Students: a Case Study of Banberk Wittayakom School

Wason Punphol, Trimas Phunphon , Thapraratchanok Khummantakhun

205-218

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Strategies for Zero Waste Food Reduction in Fine Dining Restaurants

Watcharapong Suriyaphan, Wacharakorn Mayuree

219-232

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Development of a Professional Learning Community Model to Enhance Teachers' Competencies in Active Learning Management for Improving Student Outcomes at Wat Nuannoradit School

Supaporn Thepsawad

233-246

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The Effect of Customer Orientation of Service Employee and Its Antecedents on Employee Professional Competency of Modern Full Services Nail Salon Business in Bangkok and Metropolitan Regions

Hatairat Riabroy, Prayong Meechaisue , Norapol Chinuntdej

247-262

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The Relationship Between Strategic Management Practices, Customer Satisfaction, and Performance Outcomes in Modern Direct Selling Business

Airin Jullajakwongsa, Uthairat Muangsaen , Wuttikhun Worakuptrattanakul

263-278

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บทความวิชาการ

Managing the Nursing Workforce in Emergency and Trauma Care: A Human Resource Perspective from Resource-Limited Settings

Aung Ye Kyaw, Burton Plaster, Haiping Gao, Kyaw Zeya

279-290

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