DEVELOPMENT AND TRANSFER OF TECHNOLOGY TO INCREASE THE VALUE OF SAP CHAMPA POTTERY PRODUCTS, SAP CHAMPA SUB DISTRICT, THA LUANG DISTRICT, LOP BURI PROVINCE
DOI:
https://doi.org/10.14456/nrru-rdi.2023.20Keywords:
Technology transfer, Pottery products, Sap champaAbstract
This participatory action research was aimed to create: 1) a prototype of Tawara-Sap Champa pottery products; 2) a product trademark, labels, and packaging; 3) a souvenir of the prototype pottery products to promote tourism; and 4)an online marketing. Selected by purposive sampling, the target group consisted of 15 people. The research instruments included a survey form, an observation form, a semi-structured interview and a questionnaire on the pottery products with the content validity from 0.60 to 1.00. Collected by using site survey, group meetings, knowledge sharing, technology transfer, and an appropriateness evaluation form, data were analyzed in terms of mean and standard deviation. Results revealed that overall, each research activity was rated as highly appropriate including: 1) a prototype of the Tawara-Sap Champa pottery product was created in five different designs; 2) the product trademark labels, and packaging of the Sap Champa pottery products were created; 3) the souvenir of the prototype pottery products was created to promote tourism; and 4) online marketing was established through two media channels.This research shows that there has been a clear driving force for developing the production of pottery products in the area. Recommendations to ensure sustainable operations to truly strengthen the area are provided. There should also be support for ongoing operations and continuous monitoring and evaluation of the project.
References
Booncham, A. (2016). Teaching documents for the course 0605205 Sculpture 1. Faculty of Fine and Applied Arts. Mahasarakham University. Retrieved December 10, 2020, from https://fineart.msu.ac.the-documents (In Thai)
Buakli, C. (2018). The Design and the Developmentof Product Labels UsingParticipatory Communication in Accordance with Creative and Sustainable Economy Concept. Journal of Fine Arts, 9(2), 93-144. (In Thai)
Chainirundorn, P. (2010). New Marketing Through Social Media. Bangkok : SE-EDUCATION. (In Thai)
Kerdsiri, P. (2020). Science and Technology Village Incubation Project for the Fiscal Year 2020. Research Report. Technology Clinic, Thepsatri Rajabhat University, Lop Buri Province. (In Thai)
Khalil, T. M. (2000). Management of Technology: The Key to Competitiveness and Wealth Creation. United States : McGraw Hill.
Kunthonbutr, S. (2009). Principles of Marketing (Modern) (2nd ed.). Bangkok : Chulalongkorn University Press. (in Thai)
Leksawat, S. (2005). Basic Pottery Design and Operation. Bangkok : Chulalongkorn University. (In Thai)
National Statistical Office. (2021). Survey on the Use of Information and Communication Technology in Households, 2020. Retrieved January 30, 2021, from http://www.nso.go.th/sites/2014/DocLib13/ด้านICT/เทคโนโลยีในครัวเรือน/2563/Pocketbook63.pdf (In Thai)
Phinthupun, H. (2016). History of Lop Buri. Bangkok : Odeon Store. (In Thai)
Rungruengpol, W. (2009). Principle of Marketings (3rd ed.). Bangkok : Marketing Move. (In Thai)
Sangampornchai, W. (2015). Sapjampa: Treasure of Knowledge. Retrieved January 28, 2023, from https://db.sac.or.th/museum/museum-detail/1412 (In Thai)
Sirimongkolgal, S. (2022). The Study of Art and Culture Colorful of Dan Kwian Pottery to Ceramic Art Serie. Institute of Culture and Arts Journal, Srinakharinwirot University, 23(2), 120-134. (In Thai)
Somprasong, J. (1992). Techniques for Creating Pottery Art. Bangkok : O.S. Printing House. (In Thai)
Srisa-ard, B. (2017). Preliminary research (10th ed.). Bangkok : Suweeriyasan. (In Thai)
Suthinarakorn, W. (2017). Learning for Change and Action Research: Transformative Learning and Action Research. Bangkok : Siam Review. (In Thai)
Suwankusolsong, N., & Dokphrom, P. (2022). The Study and Construction of Sculpture Prototypes Derived from Cultural Heritage to Promote Cultural Tourism in Pa Kho, Mueang Nong Khai District, Nong Khai. The New Viridian Journal of Arts, Humanities and Social Sciences, 2(4), 69-81. (In Thai)
Tirakanan, S. (2007). Construction of Measuring Instruments in Social Science Research: A Guide to Practice. Bangkok : Chulalongkorn University Press. (In Thai)
Triphopsakul, S. (2021). Marketing Principles for Entrepreneurship. Bangkok: Chulalongkorn University Press. (In Thai)
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
