GUIDELINES FOR THE DEVELOPMENT OF AN ONLINE FRUIT LOGISTICS SYSTEM TO STRENGTHEN THE LOCAL ECONOMY
DOI:
https://doi.org/10.14456/nrru-rdi.2022.25Keywords:
Logistics system, Online fruit trade, Strengthening the fundamental economyAbstract
Supporting commercial systems to circulate raw materials, goods, services from end to end for the fruit trade was the motivation for this mixed methods research study aimed at analyzing fruit logistics data online to strengthen the local economy. The sample was selected by a snowball technique. A total of 104 people were administered questionnaires and in-depth interviews with high internal consistency coefficients. The data were analyzed by the statistics of percentage, average and standard deviation, as well as content analysis. The results showed that most fruit traders were from the younger generations who owned gardens, inherited from their parents and ancestors who sold fruit, some using and others not using the online trading technology system. With the management of a fruit sales support system, the demand for an effective online fruit trading technology system was at a high level. This study found that, responding to customer needs, the safety and reliability from online merchants increased by providing the information they need about fruits, such as identification distribution and management, promoting knowledge and understanding, presentation of reverse data and results, system and payment method, identifying transport methods, creating QR-code, using specific channels to target customers, offering marketing and promotional plans and online marketplace websites. These data are easy to extract using technology-developed approaches, convenient and aptitude covers all groups of users. Also, an online fruit trading management system links the storefront system, back-office system, logistics and payment systems. This will create opportunities to increase the value of the fruit market continuously.
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