Published: 2020-06-08

Research Articles

CONTENTS

The Association of Researchers of Thailand

1

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สารจากนายกสมาคมนักวิจัยแห่งประเทศไทย

The Association of Researchers of Thailand

2

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สารจากบรรณาธิการ

ผู้ช่วยศาสตราจารย์ ดร.พิพัฒน์ นนทนาธรณ์

3

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บทความรับเชิญ มาตรฐานการวิจัยและการเผยแพร่ผลงานวิจัย

นพ.สุทธิพร จิตต์มิตรภาพ

13-26

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The Influence of Participatory Administration on the Work Performance of Employees at Commercail Banks in Thailand

Duangruodee Semaphu, Norapol Chinuntdej, Prayong Meechaisue

27-40

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The Influence of Attitudes Toward Usability and Related Factors on the Intention Behaviors of Thai Wholesale and Retail Industry Employees in Using Technology

Wanida Tanurak, Norapol Chinuntdej, Prayong Meechaisue

41-53

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Attitudes and Integrated Marketing Communications Effecting to Fan Club’s Product Loyalty of SCG Muangthong United Football Club in Bangkok, Nonthaburi Province and Pathum Thani Province

Sorawut Yokakul, พล.อ.ท. สุรเชษฐ ทองสลวย

54-66

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Factor Analysis of Social Marketing Factors towards the Environmental Friendly Products Buying Behavior of Consumers in Thailand

Phuangpornphat Viriya, Navin Meenakan, Phiphat Nonthnathorn, Tipparat Laohavichien

67-80

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Development of Guidelines for Implementation of the Community for Developing Well-being of the Elderly

Kunwadee Rojpaisarnkit, Warakorn Kreingkaisakda

81-97

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Development of a Learning Management Model on Critical Thinking in the Social Studies, Religion and Culture Learning Area of Primary Education Students

Wasana Rungsoi, Bundit Pungnirund

98-113

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Economic, Social, and Cultural Status Changes of Thai Women Marrying Foreign Men in Nakhon Ratchasima Province

Kornpatsorn Chaikitpinyo, Montri Sriladlao, Pranjai Jirawatcharadet

114-123

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A Structural Equation Model of Factors Influencing Role Performance of Village Health Volunteers, Nakhon Sawan Province

Suwat Bumrungsri, Thassaporn Chusak

124-136

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Cultural Inheritance “Saomai” Dance and Guidelines for Development to be as a Social Marketing Product

Sutheera Atawongsa

137-149

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Learning Organization, Organizational Climate, Organizational Citizenship Behavior and Knowledge Sharing of Subunits within Technical Department Thai Airways Public Company Limited

Rungradit Kongyoungyune

150-162

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The Relationship between Sustainable Stock Investment Codes

Chalieo Vitoorapakorn, Pawat Vitoorapakorn, Sukhumpong Channuwong, Thuchapon Yodthong, Ornpapha Chutikorntaweesin

163-177

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Purchase Behavior and Opportunities of Buying Clothes and Shoes for the Elderly Customer in Thailand

Yaowapa pathomsirikul, Chotirus Chawanich, Ream Saijam, Rattapon Sunson

178-192

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Transformational Leadership, Knowledge Management, Learning Organization and Innovative Work Behavior in Secondary Education of School Office 1,2,3,4, and 6

Somnuk Petchouy, Somdech Sittipongpitttaya

193-204

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Development of a Training Program to Enhance Self-Directed Learning of Business Students at Kasetsart University

Anusit Tangkananukulchai, Chakrit Ponathong, Jaruwan Skulkhu

205-216

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Influences of Servant Leadership and Public Mind on Conserving Cultural Resource through People Participation of Banglumpoo Community, Bangkok Metropolitan

Trinnabhuss Pipatmongkolchay, Phiphat Nonthanathorn

217-229

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Human Resource Development: Migrant Worker with One Stop Service, Bangkok Metropolitan and Vicinity, Thailand

Napasorn Charoenpo

230-243

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Influences of Socially Responsible Leadership and Organizational Citizenship Behavior on CSR Activities Participation of Employee of Government Housing Bank

Phiphat Nonthanathorn, Suramon Thaikasame

244-255

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Structural Equation Modeling of Self-image Congruence, Consumer Centric Content Marketing Strategies, and Brand Loyalty of Leading Thai Banks’ Facebook Followers

Thongchai Srivardhana

256-266

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Book Review

ดุษฎี วรธรรมดุษฎ

267-271

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คลินิก นักวิจัย

ผู้ช่วยศาสตราจารย์ ดร.สุจิณณา กรรณสูต

272-273

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