Vol. 15 No. 4 (2025): October - December 2025

View Vol. 15 No. 4 (2025): October - December 2025

Published: 2025-12-18

Full Issue

ฉบับเต็ม (Full Issue)

Research Article

Digital Transformation of Sports Testing: A Tablet-Based Assessment Platform for Young Tennis Players

Tronggun Musikaphan, Thanarat Promthong, Thanakorn Srichaphan, Daranee Hormdee

1-13
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Factors Affecting User Satisfaction in the Legal Service Business. Case Study: Attorney's Office in the Area of Khon Kaen Municipality, Mueang District, Khon Kaen Province

Suwanan Thancharoen

14-25
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Transportation Performance and Service Quality Affecting Logistics Performance of Thailand Road Transportation Service Providers

Pimpa Lawan, Preecha Wararatchai, Jantima Maneenakha, Pakaporn Phongthong, Chaipisit Tewsoiy

26-40
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Exploratory Factor Analysis of Work Motivation in Generation Z Employees in Muang District, Khon Kaen Province

Thana Mangkhalasinthu, Apichart Chuemuangphan, Prasong Tangsiriwattana

41-55
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The Relationship Between Digital Leadership of School Administrators and Vocational Education Administration Standards in Kanchanaburi

Nithad Boonma, Mitparnee Pumklom

56-69
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Teachers' Satisfaction with The Academic Administration of School Administrators in Thong Pha Phum District Under Kanchanaburi Primary Educational Service Area Office 3

Natcha Khumkongyoo, Nivat Noymanee

70-81
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A Study of Components of Physical Education Teacher Competency Under Secondary Educational Service Area Office, Bueng Kan

Sapol Suporn, Waro Phengsawat , Nawaphorn Wannathong

82-93
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The Development of 'RVC-TBank': A Test Bank Management System for Measurement and Evaluation to Enhance Educational Administration Efficiency: A Case Study of Roi Et Vocational College

Chaowarit Lampai, Suphada Khamta, Surachai Wisatvohan

94-107
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The Store Attributes Influencing Consumer Repeat Purchases at Traditional Retail Stores in Ban Haet District, Khon Kaen Province

Nuchanart Somnuek , Thitaree Sirimongkol

108-122
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The Development Model for Primary School Administration Toward Becoming Quality Schools in Savannakhe District, Lao People's Democratic Republic

Vanpaseut Keomanyxay, Tawatchai Pailai, Chaiya Pawabutra

123-137
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Enhancing Data Literacy Competencies through the Application of Artificial Intelligence for Primary School Students

Sittichai Pomtong, Onnitcha Thossata, Sita Tubmongkhon

138-152
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Marketing Strategies and Psychological Factors Affecting Consumers' Purchasing Decisions for Healthy Food in the Municipality, Mueang District, Khon Kaen Province

Chompunuch Chitsabai, Umarwan Watakit

153-167
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The Model for Efficient Vocational Education Management of the Undergraduate Education Level in Technology or Practical Fields of the Institutes of Vocational Educational: Northeastern Region 3, Thailand

Udomphubet Somboonret, Anirut Chantamool

168-182
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English Oral Communication Needs of Kayaking and Rafting Service Providers in Phang Nga Province, Thailand

Rapassak Hetthong, Thithat Munchu, Sirilak Aransawai, Jidapa Thonkham, Pharadon Nudet

183-193
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Guidelines for Developing Innovative Leadership for School Administrators in Digital Era under the Office Affiliation of Vocational Education, Khon Kaen Province

Padungsak Thani , Artit Chutchaipolrut, Kularb Purisarn

194-208
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Marketing Communications Influencing the Purchasing Decisions of Electric Vehicle Consumers in Thailand

Nattapong Meepho, Wasutida Nurittamont

222-236
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Factors Affecting the Performance of Accounting Staff: A Case Study: Small and Medium-sized Enterprises (SMEs) in the Lower Northern Region

Sukanya Phongya, Pattaraporn Pongsaporamat

237-248
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Marketing Strategies Affecting Customer Loyalty of Fitness Centers in the Municipality, Mueang District, Khon Kaen Province

Aurairat Laolaem, Umarwan Watakit

249-263
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Development of Creative Thinking Skills through CIPPA Model Learning Management for Early Childhood Education Students

Sujittra Supahuttee

264-278
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Content Marketing Strategies via Social Media Affecting the Decision to Use the Camping Business Service in Khon Kaen Province

kanyarat Songsiri , Umarwan Watakit

279-291
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A Study of Chinese Slang on Xiaohongshu (Rednote)

Chutikarn Okkrajang, Phuripan Pochaikaew, Chutima Sirilaksana

292-306
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Guidelines for Developing the Competency of School Administrators towards Excellence in the Digital Age Under the Jurisdiction of the Educational Service Area Office Khon Kaen Primary Education Area 5

Nattakan Juabsombut, Arthit Chatchaipholrat , Kulap Purisan

307-320
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Academic Article

Legal Issues Regarding the Attempt to Defame a Deceased Person Under the Penal Code

Wanvarang Sudtachai, Thammasak Senamitr, Achara Lertpronparsopchok, Kriangkrai Charoenthanawat

209-221
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