Welcome to Journal of Multidisciplinary in Humanities and Social Sciences (JMHS) ISSN: 2697-6471 (Online), the official academic journal of Luangporyai Association, and the journal is subject to the supervision of Mahachulalongkornrajavidyalaya University. JMHS is unique and committed to disseminating peer-reviewed content. You will discover research articles and academic articles that have undergone a rigid peer review. Our editorial board is proud of assuring the quality, integrity, and reliability that make JMHS a trusted reference of peer-reviewed content involving Education, Educational Innovation, Educational Administration Innovation, Curriculum and Teaching, Management Innovation, liberal arts, and Applied Educational Innovation.

Journal of Multidisciplinary in Humanities and Social Sciences (JMHS)

Journal Abbreviation: J.Humanities Social Sciences

Online ISSN: 2697-6471 (Online)

Start Year: 2018

Language: English and Thai (since Vol. 6 No. 1, 2023)

Somchai Damnoen

Journal of Multidisciplinary in Humanities and Social Sciences (JMHS) is dedicated to securing the integrity of the scholastic publishing operation and maintaining the confidence placed in the journal by authors, reviewers, and readers. The journal commits to promptly managing any instances of publication malpractice and maintaining the highest standards of ethical conduct throughout the publication process.

Refrain From Accepting Articles


Journal of Multidisciplinary in Humanities and Social Sciences ISSN: 2697-6471 (Online) will not accept articles from 25 June 2024. The journal will announce the acceptance of articles after the journal quality assessment by TCI.

Publication fee


The journal will charge a fee of 6,500 baht (six thousand five hundred baht) per article once it has been considered by experts and the editorial team.

The author can pay the fee through Siam Commercial Bank account number "140-274537-5" and attach the evidence file to dn.2519@gmail.com

This is effective from 1 October 2023.

Vol. 7 No. 3 (2024): May - June

This journal is the 3rd issue of the year 2024, the journal has been prepared to be assessed to certify the quality of the journal. The Thai Journal Citation Index (TCI) maintains the quality of the journal following international conditions and rules. Therefore, opportunities for researchers, academics, faculty, and students Have published an academic article or research article.

Editorial Team Thanks to the author Members and readers who have always been interested and trusted in our journal and sincerely hope that the selected articles will be useful to all readers. Editors would like to thank all the experts for their kindness in reading and advice on revising research articles for better academic quality.

Finally, if readers have some suggestions for how to improve this journal more completely. The editorial staff welcomes you with great pleasure.

Published: 2024-06-30

Research on the Craft and Social Change: A Case Study of the Ninigou in Huaiyang

Yang Li, Sathit Thimwatbunthong, Sitthidham Rohitasuk

1370 - 1385

Cultural Value of “HUANGHELOU” Cigarette Label Design

Liu Mi, Ina Puyuthanon, Chakapong Phatlakfa

1451 - 1469

Analysis of Optimal Attributes of Foods and Services in Huaplachongnonsea Restaurant, Srinakarin Branch

Suchaya Pengsukrat, Kamonrat Thirapong, Chakrit Potchanasin, Chompunuch Nantajit, Suvaporn Phasuk, Chayada Bhadrakom, Krit Iemthanon

1584 - 1600

Analysis of Craft Beer Attributes Affecting Consumer Preference

Piyawan Julniam, Chompunuch Nantajit, Chakrit Potchanasin, Kamonrat Thirapong, Suvaporn Phasuk, Chayada Bhadrakom, Krit Iemthanon

1601 - 1616

Pleng Cha Rueng Tao Thong in the Dimension of Philosophy

Sinam Klaywong, Surasak Jamnongsarn, Tepika Rodsakan

1617 - 1638

The Dhammadhippateyya Development of Governance in the Context of a New Thai Society

Phrakhrusophonthammachot (Sampan Siriroteboriruk), Ketsada Phathong

1639 - 1651

Developing Inspiration Speaking Competences for Life Insurance Business Executives

Jatupone Chompoonich, Trakul Chitwattanakorn, Nopparat Noyjarean

1753 - 1767

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