Nakkhabut Paritat Journal It is an academic journal with the objective of promoting and disseminating quality academic work in the form of research articles and academic articles in the field of education. (measurement and evaluation Curriculum and teaching educational administration), humanities (traditions and local culture, literature, philosophy and religion), and applied social sciences. (Human Resource Management Marketing and consumer behavior Organizational and strategic management tourism management) of Nakhon Si Thammarat Rajabhat University personnel and the general public Every article is scrutinized by experts in related fields. which came from various institutions and were not affiliated with the same organization as the author of the article, totaling 3 persons per article, using a double blind peer-reviewed assessment.

Types of articles considered

Accepting publication of works in 2 types, both Thai and English:

  1. Research article
  2. Academic articles

Scheduled to publish online ISSN 3027-7779 (Online) 3 issues per year, 20 articles each, as follows.

Issue 1 : January - April
Issue 2 : May - August
Issue 3 : September – December

Article submission

The deadline for submitting research articles / academic articles for consideration is in 1 Word file format and 1 PDF file.

Download the file to prepare the manuscript.

If the article does not follow the format and guidelines for manuscript preparation as specified by the journal. The journal will immediately refuse consideration of the article.

 Article publishing fee rate

Owner of the work

Fee (Baht)**

Internal personnel*

3,500

External personnel

4,000

 *Inside persons are faculty, students, and staff of Nakhon Si Thammarat Rajabhat University, which must be the first name of the article only. (In the case of the first name but using the affiliation of another educational institution which is not Nakhon Si Thammarat Rajabhat University This is because the aforementioned work is part of the production from further studies at other universities. will be considered a third party as well)

**According to the announcement of Nakhon Si Thammarat Rajabhat University About the criteria Fee rate and compensation rates regarding the publication of articles in the journals of Nakhon Si Thammarat Rajabhat University 2022, announced on 7 November 2022

Collection of fees for publishing articles
Collected when your article “Passed by the editorial team. and is ready to forward it to 3 experts to assess the quality of the article” in the next order. However, the coordination officer will inform you before collecting the fee.

Ways to pay fees for publishing articles

Please pay the article publication fee via
Krungthai bank account. Hua It Market Branch

Account name: Nakhon Si Thammarat Rajabhat University

Account number: 816-1-03765-5 **only**

(Send proof of payment of publication fee to email narkbhutnstru@gmail.com)

 * note:
     Payment of article publication fees "It is not guaranteed that your article will be published in the Nagabutr Review Journal" because the article must first pass through a quality assessment process from 3 experts and the editor. Therefore, the results of the consideration can be reported. Can it be published or not? However, if your article “Rejected for publication by experts or editors” The journal will not refund fees in all cases. (Due to the fees you pay It will be compensation for the experts who evaluate your article) so please be informed. Before submitting an article for consideration for publication

Vol. 18 No. 2 (2026): Year 18 Issue 2 May–August 2026

Published: 2026-08-30

Editorial

sirinan pantaruk

Kak Laow Dang: The Food Cultural Heritage of the Hokchiu Chinese in Na Bon District, Nakhon Si Thammarat Province

Umaporn Kanjanakload, Tharinee Jariyapayuklert, Chanikarn Saikuea, Kotchaphan Sakulbuddhaphorn, Piyarat Thammarongrat, Benjaporn Juntakote

1-9

Ketchup Format of Opinion Expressions in the Ketchup Application

Auttapon Chookaew, Sudarat Pongsrikerd, Alisa Panchu

101-115

Strategic Analysis and Direction for Tourism Management in Phuket Province

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Wipada Sompong, Kingkan Bunluepuech, Surasak Choothong, Amornrat Ammartsena

126-140

The Role of the Service Marketing Mix in Gen Z Consumers’ Decision-Making Toward Café Businesses in Nakhon Si Thammarat Province

Washirawit Buakaw, Krengkrai Thapthimmueng , Saharat Matapan , Phimpa Chuayjan , Monthira Sangthong, Narinthon Imjai

164-176

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