Published: 2026-08-30

Editorial

sirinan pantaruk

Kak Laow Dang: The Food Cultural Heritage of the Hokchiu Chinese in Na Bon District, Nakhon Si Thammarat Province

Umaporn Kanjanakload, Tharinee Jariyapayuklert, Chanikarn Saikuea, Kotchaphan Sakulbuddhaphorn, Piyarat Thammarongrat, Benjaporn Juntakote

1-9

Ketchup Format of Opinion Expressions in the Ketchup Application

Auttapon Chookaew, Sudarat Pongsrikerd, Alisa Panchu

101-115

Strategic Analysis and Direction for Tourism Management in Phuket Province

Siwarit Pongsakornrungsilp, Pimlapas Pongsakornrungsilp, Wipada Sompong, Kingkan Bunluepuech, Surasak Choothong, Amornrat Ammartsena

126-140

The Role of the Service Marketing Mix in Gen Z Consumers’ Decision-Making Toward Café Businesses in Nakhon Si Thammarat Province

Washirawit Buakaw, Krengkrai Thapthimmueng , Saharat Matapan , Phimpa Chuayjan , Monthira Sangthong, Narinthon Imjai

164-176