Published: 2026-05-19

Full Issue

บทบรรณาธิการ/สารบัญ

Research Article

Enhancing Faculty Learning Management Skills Through Hybrid Teaching Methods in Universities

Busara Niyomves, Noppakun Kunacheva

1-22

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The Intelligent Public Administration Model (IPA Model) for Thailand in the Age of Artificial Intelligence

Chantip Chamdrempadejsuk, Tewit Pruekpiti, Phramaha Natthapong Naktham, Chaitanaphat Chaiyasothi

23-40

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The Innovation for Developing English Skills for Commercial Communication among Ban Kha Community Pineapple Product Entrepreneurs, Ban Bueng Subdistrict, Ban Kha District, Ratchaburi Province

Napasinee Nillaphan, Naowarat Assavatesamongkol, Busabong Preedawongsakorn, Sopida Sereesuchat

41-58

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The Commercialization of Amulet in the Chinese Market Based on Buddhism: Practical Theory Approach

lisheng sun, Pim Samara Yarapirom

69-88

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The The Development of Functional Health Coffee from Turmeric Curcuminoid Extract Combined with GI Pineapple from Bueng Kan Province for Product Upgrading and Economic Enhancement of Community Enterprises

Chonlawit Yuvajita, Chonticha Rumpaneenil, Waraporn Phiwhoom, Pinthong Nantalad, Srinuan Srichaila, Narong Khandeesriphaiboon, Norapech Fongon

89-118

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The Influence of Professional Skills, Organizational Management, and Firm Characteristics on the Non-Financial Performance of Quality Accounting Firms in Thailand

Supatta Prangbang, Kiranat Tiwongsa Palos, Surasak Kourwal, Phawinee Srisawat, Phanthip Yangklan

119-140

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Assessment of Socio-Economic Impacts of Turmeric and Black Ginger Herbal Beverage Product Development among Community Enterprises in Udon Thani Province

Chonlawit Yuvajita, Narong Khandeesriphaiboon, Chonticha Rumpaneenil, Norapech Fongon

141-168

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The Development of a management model to promote students’ skills in the era of new education for primary schools under the Office of the Basic Education Commission

Rattanavadee Numnaphon, Napadech Booncherdchoo, Jittirat Saengloetuthai, Napaporn Yodsin

169-184

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The Factors Affecting the Retention of Ground Service Employees in an Aviation Services Company

Aimpawee Sirathornjirarat, Warantri Plangwattana, Apirada Jitjing

185-208

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Factors Affecting the Reliability of Financial Reporting Quality Of Military Hospitals

kwanhatai nokyungthong, Mattima Krongten

237-258

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The Levels of the McKinsey 7S Components, Service Quality, Integrated Marketing Communications, and Business Strategies of Three-Star Hotels in Chiang Mai Province

Wilasinee Chaiwan, Nont Sahaya

259-278

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The Marketing Strategies, Service Quality, Competitiveness, and Business Success of Thai Restaurants in Los Angeles, United States

Wiriya Pinyo, Banlue Kruechotekul

279-298

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The Influence of Learning Engagement and Self-Efficacy on Core Vocational Competencies in Project-Based Learning: Evidence from Four Vocational Colleges in Baotou, China

Wei Han, Feifei Wang, Sakda Supap

299-316

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The Technology Acceptance, Management Innovation, Service Quality, and Effectiveness of Telemedicine Services in Large Hospitals in Thailand

Pinrutai Sutheerapong, Vichakorn Hengsadeekul

317-336

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The Entrepreneurial Orientation, Market Orientation, Innovation Capability, and Mice Business Success in Bangkok and Metropolitan Area

Anusorn Chomnapapen, Vichakorn Hengsadeekul

337-358

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The Transformational Leadership, Entrepreneurial Orientation, Corporate Environmental Management, and Sustainable Competitiveness of Small and Medium-Sized Chemical Fertilizer Businesses in Thailand

Lynda Buranachon, Siriporn Karakarn

359-378

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The Entrepreneurial Characteristics, Market Orientation, Innovation, and the Success of Face Mask Manufacturers in Thailand

Somanee Somthaisakul, Nont Sahaya

379-398

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The Corporate Social Responsibility, Creating Shared Value, Organizational Adaptation, and Sustainability of Food Industry in the Eastern Economic Corridor, Thailand

Usa Sirasakorn, Vichakorn Hengsadeekul

399-418

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The Structural Problems and the Role of the Children and Youth Council of Thailand under the National Child and Youth Development Promotion Act of 2007 and the Second Amendment of 2017

Suphatson Timkaew

419-434

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Articles

The Effective local leaders

Phaphornan Adjaklub, Jagraval Sukmaitree, Keratiwan Kalayanamitra

59-68

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The Tokenism to Shared Decision-Making: An Analysis of Arnstein’s Ladder of Participation in Thai Public Administration

suphapiech Siriporn Na Rachasima

209-236

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