The Development of Creation Storytellers and Communications Model for Stimulating the Tourism of the Royal Coast Area

Abstract

This research aimed to 1) study potential of areas which had their potentials ready to build up storytellers and communicators 2) develop the model with its course 3) try out and evaluate the model from the study. The key informant persons were community leaders,local wisdom persons,, tourist entrepreneurs, tourist experts and officers of ministry of Tourism and Sports. The research instruments were guideline for in-depth interview, guideline for documentary analysis, evaluative test of before, test of satisfaction toward the course, guideline of how to manage the forum of focus group discussion. The research was implemented in the 4 communities of 4 provinces (1 community/1 province) and all of the participants were accounted to 127 persons according to the criteria. The data was collected by self. From the results it was found as follows: 1) Both of the natural and man-made tourisms of Royal Coast Area had their varieties for supporting the industrial tourism. After the criteria of area selection 4 provinces,  1 province: 1 area for coverage the royal coast which the important areas were was set up included and carried out the process of building up in storytellers. 2) The training course and its manual were manipulated and implemented after that the model was constructed to build up storytellers and named to “SEDKUNA Model”. This was come from 1) Self-developing (S) 2) Effort (E) 3) Driving Forces (D) 4) Knowledge Inquiry for Experience (K) 5) Universal (U) 6) Networking (N) 7) Formal Accepted-Attractive Tourism Sources. 3) From the training course the pre-test mean score and the post-test mean score yield the significant difference at P < 0.05. The participants satisfied to the course at much level.