Agro-Tourism Activity Model of Ban Wang Hin Sufficiency Economy Learning Center, Thung Sung Sub-district, Thung Yai District, Nakhon Si Thammarat Province

Abstract

This study aimed to develop the Agro-Tourism Activities Model at Ban Wang Hin Sufficiency Economy Learning Center, Thung Sung Sub-district, Thung Yai District, Nakhon Si Thammarat Province. Qualitative research methods were employed for this study. The primary objective was to survey the agro-tourism resources of Ban Wang Hin Sufficiency Economy Learning Center. Qualitative data were collected from 20 respondents, including community leaders, government officers, and members of Ban Wang Hin Sufficiency Economy Learning Center. The sampling techniques used were purposive sampling and snowball sampling. The research instruments included a semi-structured interview form and a field surveying form. Data were gathered through in-depth interviews and field surveys, and the analysis was conducted using the content analysis method. The second aim of this study was to explore and propose agro-tourism activities at Ban Wang Hin Sufficiency Economy Learning Center. Qualitative data were collected from 12 respondents, including community leaders, government officers, and members of Ban Wang Hin Sufficiency Economy Learning Center, using purposive sampling. The research instrument for this phase was a set of focus group discussion questions. Data were collected through focus group discussions and analyzed using the content analysis method. The research results revealed that Ban Wang Hin Sufficiency Economy Learning Center possesses agro-tourism resources such as farming and off-season farming, integrated agriculture, native chicken farming, beekeeping, earthworm farming, catfish farming, rice salad, honey products, catfish products, Trichoderma products, and a potting soil mixing machine. The identified activities model includes a Thai honey bee farm and vermicompost activities. Agro-Tourism activities at Ban Wang Hin Sufficiency Economy Learning Center encompass four development activities: earthworm activity, honeymoon activity, Rolla Salad activity, and Agricultural Way Walk Rally Activity.