A Model of Supply Chain for Tourism Management in Thailand

Abstract

This research aimed to 1) investigate expert opinions regarding a supply chain model for tourism management in Thailand 2) analyze the components of the proposed supply chain model, and 3) evaluate the effectiveness of the supply chain model for tourism management in Thailand. A mixed-methods approach was employed, collecting data from 20 experts in the fields of supply chain and tourism through questionnaires and in-depth interviews. The data were analyzed using descriptive statistics, including mean and standard deviation. The findings revealed that the tourism supply chain model comprises five key components:tourism-related suppliers, tour operators, travel agents, customers, and end consumers. These components are integrated through collaborative mechanisms. The expert evaluations indicated that the model was appropriate at a good level (mean = 3.82, standard deviation = 0.89), demonstrating its potential to enhance the efficiency of tourism management, reduce costs, and improve tourist satisfaction, thereby contributing to the sustainable development of the tourism sector.