Vol. 16 No. 3 (2026): July - September 2026

View Vol. 16 No. 3 (2026): July - September 2026

Published: 2026-09-28

Full Issue

ฉบับเต็ม (Full Issue)

Research Article

Cost and Return Analysis of Ancient Elephant Pattern Mat Weaving: A Case Study of the Thachangensis Textile and Product Processing Community Enterprise, Tha Chang Subdistrict, Chaloem Phra Kiat District, Nakhon Ratchasima Province

Petcharut Suthitep, Tawanrat Prajuntasen, Kesinee Tanomponkang, Wanwisa Thamwicha, Chalita Keawklang

1-15
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A Study of the Effects of Using Artificial Intelligence (AI) on English Communication among Students at Northeastern University, Khon Kaen Province

Thawush Thaphech, Supaweena Luksup , Nirada Svangarrome

16-30
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Factors Influencing Digital Performance in Work Operations of Finance and Control Employees at Kasikornbank

Busanee Mannoi, Wanchai Panjan

31-43
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Enhancing Safety Notification and Invoice Management Processes through Integration of Robotic Process Automation (RPA) and Artificial Intelligence A Case Study of Siam Denso Manufacturing Co., Ltd.

Poomin Kajornsakda, Jerawan Rickshasuta, Phanuwat Ruangkulsap

44-58
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The Influence of Brand Equity, Attitude and Motivation through Consumption Value on the Purchase Intention toward Housing Developments among Generation Y Consumers in Northeastern Thailand

Sunisa Phonsiri, Kittipong Sakornsathien

59-73
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The Development of English Speaking Skills for Communication of Grade 12 Students by Team-Based Learning at Dhammarajsueksa School, Chiang Mai Province

Hongthong Souksavanh, Decha Talanuek, Samran Khansamrong

74-88
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The Influence of Marketing Factors in Short-Form TikTok Videos on Consumer Purchase Behavior in the Digital Era

ืNongnuch Chaipasuk, Suphika Prasertporn

89-101
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Question Bank System, Department of Information Technology and Multimedia, Faculty of Management Technology

Aingkharat Jarunrak, Wisnu Pornsakda, Sahathep Khamsuriya, Jandara Suksam, Sorachai Sukpun

117-130
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The Role of Artificial Intelligence and Product Recommendation Systems in Shaping Customer Experience and Trust Affecting Purchase Intention on E-Commerce Platforms

Naruchon Thanajitcha, Samran Booncharoen, Kotchaporn Jaiaodton, Onnitcha Thossata

144-157
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Factors Influencing Consumers’ Purchase Decision of Durian Chips in Bangkok: The Roles of Perceived Value, Motivation and Product Attributes

Ratthanun Yongsuk, Theerakorn Udomratanamanee

158-172
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Development and Validation of an Administrative Characteristics Model of Public Vocational College Administrators in Guangdong Province

Li Huafeng, Ganratchakan Lertamornsak

173-187
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Development of Thai Reading and Writing Abilities through Cooperative Integrated Reading and Composition (CIRC) with Graphic Organizers for Grade 3 Students at Ban Phon Than School under the Roi Et Primary Educational Service Area Office 2

Natthapisit Chaiyakot

188-202
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Integrated ABC-FSN Analysis of Inventory Classification and Demand Forecasting: A Case Study of Welding Industrial Engineering Program Warehouse

Natdhanai Supattananon, Naratip Supattananon, Nopporn Deethum, Satayu Srichinlert, Jirapat Wanponthong, Rattanaphon Saiyakit, Raknoi Akararungruangkul

203-217
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Public Sector Innovations for Sustainable Community Development among Ethnic Groups in Northern Thailand: A Case Study of the Highland People Development Coordination Zone 3, Chiang Rai Province

Maiyarach Woraharn

218-232
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Development of Competency Indicators of Physical Education Teachers in Schools under the Secondary Educational Service Area Office Bueng Kan

Sapol Suporn, Waro Phengsawat, Nawaphorn Wannathong

233-241
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Technology Acceptance Factors Influencing the Intention to Use Electronic Wallets (E-Wallets) Among Generation Z Consumers in Nakhon Si Thammarat Province

Jiratchaya kaewsangtong, Dailya Aryuwattana, Sasipa Saepu, Kunwadee Janwichian, Pattanun Artitung, Taechita Sutthirak, Wisut Petcharat

242-256
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Approaches to Collecting Electronic Evidence in Cloud Computing for Forensic Purposes

Panuphat Kittiphan, Sirirat Choosakoonkriang

257-269
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Working Environment Factors that Affect the Innovative Behavior of Employees in Private Organizations within Khon Kaen Municipality

Konkanok Somnoi, Thitaree Sirimongkol

270-284
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Academic Article

New Secretarial and Administrative Roles in the Age of Artificial Intelligence: A Conceptual Synthesis on Integrating Digital and Cultural Intelligence in International Higher Education Institutions

Anisa Mekaporn, Apinya Changsanoh

102-116
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Interim Protection in Administrative Litigation: A Study of the Balance of Convenience Principle in Determining Standards for Suspension of Administrative Orders

์Nattawut jiengpet, Wirayot Reamsan, Chintapong Jetsadamahasin

131-143
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