Vol. 16 No. 1 (2026): ๋๋January - March 2026

View Vol. 16 No. 1 (2026): ๋๋January - March 2026

Published: 2026-03-29

Full Issue

ฉบับเต็ม (Full Issue)

Research Article

Service Quality as a Determinant of Brand Image and Customer Loyalty in Hotels

Tharinda Kamsajja, Orathai Chuacharoen

1-15
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The Study of Customer Journey and Touchpoint in University Admissions: Case Study of Northeastern University

Umarwan Watakit

16-30
- PDF
Parent's Satisfaction towards Management of Primary School in Bang Phli Noi Subdistrict Samutprakan Primary Education Service Area Office 2

Ruttanaporn Srikong, Niwat Noymanee

31-43
- PDF
The Model of Confirmatory Factor Analysis of Production Factors Affecting Product Cost of Community Enterprise Group in Khon Kaen Province

Neeranart Sanachan, Naruemol Ariyapim, Patharaphorn Kiniphan

44-57
- PDF
A Comparison of Academic Achievement Among First-Year Bachelor of Nursing Science Students in the Academic Years 2022 - 2023, Classified by Admission Rounds Under the TCAS System

Thirasiri Haudsri, Nattha Chaokongjak

73-87
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The Impact of Leadership Modalities on Fostering Employee Creativity Amidst Digital Technological Disruption: A Case Analysis within a Leather Tanning and Finishing Firm, Nakorn Luang Industrial Estate, Phra Nakhon Si Ayutthaya

Pitchaya Boorana, Rakkiat Rojkunyaporn

88-102
- PDF
Guidelines for Applying Artificial Intelligence to Promote Self-Directed Learning Among Students in the Digital Age

Sita Tubmongkhon, Onnitcha Thossata

103-117
- PDF
A Study of Motivation, Quality of Work Life, and Happiness at Work Affecting Organizational Engagement of BAAC Headquarters Employees

Thepparat Thaneerat, Thanita Kongrerk

118-130
- PDF
Collective Leadership of School Administrators on the Effectiveness of Professional Learning Communities in Schools Under the Kalasin Primary Educational Service Area Office 2

Siwakorn Sukkasem, Saksit Rittilun, Parisha Cain

131-145
- PDF
The Influence of Tax Filing Knowledge and Comprehension on the Efficiency of Tax Compliance Among Community Enterprises in Khon Kaen Province

Naruemol Ariyapim

146-160
- PDF
Enhancing Competencies of Classroom Management Using Participatory Learning Models for Teaching Profession Students

Wadaporn Poolpholamnoey, Surasit Khiaochoei, Boonlue Meengen

161-172
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Strengthening the financial and accounting capabilities of SMEs for business sustainability: A case study of a limited partnership selling fertilizers and agricultural chemicals in Kalasin Province

Wanjanya Wirakul

173-187
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Desirable Characteristics of Accounting Graduates from the Perspective of Accounting Alumni, Asia-Pacific International University

Sunisa Thathong, Jaruwan Saetao

188-202
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Applying Knowledge in Managing Spatial Project Plans on the Project of Promoting Access to Modern Markets for Community Enterprises Growing Safe Vegetables: A Case Study of Ban Nong Bua Noi, Kalasin Province

Sarinya Latteerasuwan

203-217
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Copyright and Intellectual Property Protection in NFT Assets: Analysis of NFT Legal Issues and Copyright Protection of Digital Artworks

Santhanong Apibansri

218-228
- PDF
Online Marketing Strategies Influencing on Business Success

Vachirapon Kanampai , Saowaluk Jittimongkon

229-243
- PDF
Performance Comparison between Geometric Brownian Motion and Heston Model for Assessing Silver Price Risk under Thai Baht to US Dollar Exchange Rate Volatility

Natee Suwanwetin

244-258
- PDF
Potential Development and Sustainable Community-Based Tourism Management Direction Based on Local Identity, Ban Phet Phu Khiao Municipality, Chaiyaphum Province

Pramuk Srichaiwong, Panuwat kittikronwaranon Rattanapimonphonsaen, Waraporn Sribun

272-286
- PDF
Job Satisfaction and Quality of Work Life Affecting Organizational Commitment among Employees of a Fashion Bag Distribution Company in Bangkok

Witchawadee Nornua, Tongfu Siriwongse

287-301
- PDF
The Development of an Activity Model Integrating Physical Exercise and Social Media Literacy for Grade 9 Students at Ban Nong Yai Municipal School

Chevin Oonla-or, Siriporn Noiwong, Savita Onlaor, Worawut Dangna, Pongnirun Junrtpai

302-314
- PDF

Academic Article

Labor Rights Protection: From the Rule of Law to the Principle of Social Justice

๊Utis Tahom

58-72
- PDF
Identity Construction and Storytelling of AI Influencers in Digital Media

์ีNubthong Thongbai, Chanwit Prompitak

259-271
- PDF

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