Satisfaction on Cultural Gastronomy Tourism Route, Yaowarat Community Bangkok

Abstract

This research aimed to study the tourist satisfaction on the gastronomy tourism route in Yaowarat Community Bangkok. An instrument used for data collection was a questionnaire. The sample used in the study was 100 Thai tourists in the Yaowarat and selected by accidental sampling technique. Statistics used in this study were percentage, mean and standard deviation. The results showed that most of the tourists were female, single, aged between 21-30 years, education level was the bachelor's degree, occupation was student, monthly income 5,001-10,000 baht, visited Yaowarat 1-5 times, had good impression of food, wanted to invite friends or family to visit Yaowarat, and invited because of food. Ooverall, tourists’ satisfaction on food tourism routes in Yaowarat Bangkok was 3.89 which was considered as a high level. The tourists had the highest satisfactionlevel on the taste of food at 4.37 followed by the vendors of street food on Yaowarat road at 4.09, which were  considered as a high level. The lowest satisfaction level of tourists were food hygiene and pricing at 3.37considered as a high level.