Vol. 16 No. 2 (2026): April - June 2026

View Vol. 16 No. 2 (2026): April - June 2026

Published: 2026-06-29

Full Issue

ฉบับเต็ม (Full Issue)

Research Article

Development of a Chatbot System for Customer Communication and Information Services: A Case Study of Bundit World Co., Ltd.

Sippakorn Phongdechothanabodee, Pichai Rawengwan, Danai Srisanok, Wichit Detthason

1-15
- PDF
The Analysis of Effective Factors in the Performance of State Railway of Thailand Employees in Khon Kaen Province

Anun Laolom, Umarwan Watakit

30-44
- PDF
Model Regulations on The Providing of Personal Data Protection Officers

Chunsumon Na Nakorn, Poom Chokmoh, Siwaporn Saowakon

45-58
- PDF
Guidelines for Academic Administration in Small Schools Under Roi Et Primary Educational Service Area Office 2

Yosita Teenagul, Pattarawan Kamplae

59-72
- PDF
Legal Issues in Copyright Protection of Game Show Formats

Siggawat Kringsantie, Noppornsiri Sakulsirisangkha, Santhanong Apibansri

73-86
- PDF
Development of an E-Business Platform to Promote the Sales of Products of Community Enterprise Groups in Buriram Province

Pitiwan Faikhoksung, Khathawut Chanbuala

87-101
- PDF
The Relationship between Sustainability Assurance Tenure and Sustainability Assurance Quality: Evidence from Companies Listed on the Stock Exchange of Thailand

ภาณุวีร์ ไชยศรี, Surachai Bubpha, Attapong Teerakanon

102-116
- PDF
Supply Chain Management of Processing Tomatoes Affecting Sustainability: A Case Study of the Third Royal Factory (Tao Ngoy)

Watcharin Tangraksa, Krittapha Saenchaiyathon

117-131
- PDF
The Study of Success in Expenditure Budget Plan Management of Faculty of Business Administration for Society, Srinakharinwirot University

Prapanit Duangpech, ณันธภัท พรมดวง

132-144
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The Factors Affecting the Stock Price Index of Electronic Components Sector in the Stock Exchange of Thailand

Panlekha Wongsri, Wanrapee Banchuenvijit

145-158
- PDF
Learning Leadership of School Administrators on the Effectiveness of Learning Organization of Schools Under the Secondary Educational Service Area Office Maha Sarakham

Phattarawadee Thatultree, Saksit Rittilun, Komsan Khajornpanyapaisan

159-173
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The Effectiveness of Diversity, Equity, and Inclusion (DEI) Communication on Consumer Engagement on Instagram: A Case Study of the Cosmetic Brand MNML; Haus

Nutnicha Tumreungsri, Chutima Kessadayurat

174-188
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The Influence of Marketing Mix, Artificial Intelligence Technology, Customer Experience, and Trust on Customers’ Intention to Choose Hotel Services in the Digital Era: The Case of Nakhon Ratchasima Province

Boonma Imwised, Palida Chetkhuntod, Onnitcha Thossata

189-203
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Legal Problems for Regulating and Protecting the Privacy Rights of Children and Youth Regarding Personal Data

Natthida Noonvichian, Siwaporn Saowakon

204-215
- PDF
The Influence of Automated Recommendation Systems on User Acceptance and Usage Intention for OTOP Products on E-commerce Platforms

Suwan Detnoi, Wisan Phuchong, Sirinthorn Eapsirimetee

216-229
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The Influence of Business Innovation, Supply Chain Collaboration, and Logistics Service Quality on the Supply Chain Performance of Inter-Hospital Patient Transfers

Pongpat Buapet, Preecha Wararatchai, Pakaporn Phongthong

230-244
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Teachers' Satisfaction on Learning Environment Management of Schools in Muang Samut Prakan School Group under Office of Samut Prakan Primary Educational Service Area 1

Sabaiporn Laojanoan, Niwat Noymanee

245-259
- PDF
Correlation of Digital Accountant Competencies Affecting the Financial Reporting Quality of Private Higher Education Institutions of Thailand

Palida Chetkhuntod

274-288
- PDF

Academic Article

Centralized Power and the Voiceless Communication: Analyzing Structural Factors in the Land Bridge Project (Chumphon-Ranong)

Kasira Wichian, Wijittra Srisorn

16-29
- PDF
Integrating the State's Internal Security Mechanisms: A Case Study of the Internal Security Operations Command

Ponpimol Putouthong, Wijittra Srisorn

260-273
- PDF