Published: 2026-04-27

Editorial

sirinan pantaruk

Factors Associated with Consumers’ Willingness to Pay for Paper-Based Ready-to-Eat Food Packaging in Thailand

Nisa Laeman, Pavit Tansakul, Hussen Niyomdecha, Wipada Sompong , Thankamon Nueangyao, Prinapa Keawkim, Arisa Sanasee, Jiranan Paensook, Armeenah Newlee, Naramon Khodsawat

76-88

Social Return on Investment (SROI) of the Khao Luang Local Railway Tourism Project, Nakhon Si Thammarat Province

Wichit Charungsutjaritkul, Chadaphorn Na Nakorn, Kanjanapan Jarapong, Munlika KongKeaw

101-116

Guidelines for Developing Rail Tourism Potential in the Khai Luang Locality, Nakhon Si Thammarat Province

Umaporn Kanjanaklod, Tharinee Jariyapayuklert, Chanikarn Saikuea, Chanida Rodyhou, Methawat Phutornpukdee

117-130

Development of Community Resources for Wellness Tourism in Ban Mueang Labu, Yala Province

Wachara Chaiyakhet, Praman Tepsongkroh, Thiyada Kaewchana; Natdanai Kianeiam, Kannika Sungthong

155-164

Tourist Behavior and Satisfaction of Thai Tourists Toward Coastal Local Gastronomy Tourism in Nakhon Si Thammarat Province

Pavit Tansakul, Supattarachai Kaewthai, Napattaratida Meedacha, Ekkarat Singthong

165-177

A Ubiquitous Learning–Based Training Model for Enhancing Digital Literacy Among Generation Z Undergraduate Students

Thassanee Morsorn, Chintana Kasinant, Chatchawan Chumruksa, Pattana Sirikulpipat

192-205

Guidelines for Designing Cultural Gastronomy Tourism Experiences in Trang Province

Thanawit Piandee, Benjawan Khunrit, Chadawan Sirijarukul, Pattera Thongom, Pawinee Chingchit

206-217

A Study of Travel Behavior and Intention to Travel Following Tourism Influencers on Social Media Among Thai Tourists

Kedsara Kitjachanchaikun, Chayangkoon Cheewathanakornkul , Chayisara Pharsuk

218-225