Published: 2026-05-25

Full Issue

ส่วนหน้า

Research Article

The Marketing mix factors influencing purchasing decisions of cosmeceuticals via online channels in the digital age

Saharat Puttaraksa, Chinnaso Visitnitikija

1-16

PDF

The Development of the Role of the Election Commission in Managing the Election of Members of the House of Representatives

Nattawut Tharasunsorn

17-36

PDF

The Influence of Financial Strain on Academic Performance Through Perceived Stress Among Royal Thai Naval Cadets

Thawatchai Thianboonsong , Weerayut Sukmak

37-52

PDF

From Self-Denial to Self-Realization: An Analysis of Women's Personal Growth Through Boxing in Film "100 Yen Love"

Chunxiao Mou, Pim Samara Yarapirom

53-68

PDF

A Study of English Competency in Engineering Profession of Engineering Undergraduate Students at Rajamangala University of Technology Phra Nakhon

Ladaporn Srakang

69-84

PDF

The Conditions and Common Characteristics of Areas Affected by Recurring Seawater Intrusion into Lakes and Agricultural Lands in the Songkhla Lake Basin of Thailand

Yossathorn Taweephon

85-100

PDF

The Guidelines for Promoting Emotional Intelligence among Primary School Students : A Qualitative Multiple-Case Study

Phattaravadee Dokmaihom, Chattrawan Lanchwathanakorn

101-116

PDF

The Motivation Affecting the Loyalty of Employees of a Real Estate Management Company in Bangkok Area

Watchrapron Luakamngam, Chatchai Laoketkarn

117-132

PDF

The Legal Measures relating to Control of Healthcare Professionals Collaborating in Product Advertisement A Case Study of Advertising through Digital Terrestrial Television Programs in Thailand

Thatsanee Ngoensuk, Chayanapa Lamaiwong

133-152

PDF

The Influence of Service Marketing Mix Factors and Perceived Value on Repurchase Intention toward Hugkin Crispy Pork Chili Paste among Consumers in Bangkok and Its Metropolitan Area

Piyakorn Thongprasert, Pranee Eamlaorpakdee

153-168

PDF

The Effects of Using Active Learning: Role Play Activities to Enhance English Speaking Skills of 5th Grade Students

Fairus Tohkeh, Suneeta Kositchaivat, Kanoknate Worawong

169-184

PDF

A Study of Celebrity Worship, Happiness and Anxiety in Fandom Members

Choltipar Kunchom, Buranee Kanchanatawan

185-204

PDF

The Participatory Youth Leaders Development for Sustainable Success: A Case Study of the Children and Youth Council of Nanongthum Subdistrict, Chum Phae District, Khon Kaen Province

Kittiphong Phasee

205-226

PDF

The Influence of Working Capital Management on Profitability and Firm Value of Companies Listed on the Market for Alternative Investment (MAI)

Natsamin Jindasan, Preyanuch Kijrungrojjarean

227-244

PDF

The Relationship Between Teacher Participation in School Management and Teachers’ Happiness at Work: A Case Study of Romkaew Kindergarten School

Primkunlarak Chaipatwaratchaya, Khunpharisorn Chaipatwaratchaya

245-258

PDF

The Development of Audit Procedures and the Use of Technology in Audit Quality Control Impacting Sustainable Outcomes in Auditing by Licensed Auditors in Bangkok

Surasak Kuorwal, Phawinee Srisawat, Kanoksak Sukhwattanasinit

259-276

PDF

The Human Resource Management Strategies in Thailand’s Cold Storage Industry

Suwee Klongklaew, Natthaphorn Chaiprasert, Jityaporn Chaowarakul

277-298

PDF

The Guidelines for Developing Coastal Port Logistics Systems to Enhance Domestic Cargo Supply Chain Efficiency in Thailand

Tienchai Dawanwong, Nichapa Leeteerachoti, Suwee Klongklaew

299-314

PDF

A Problems and Obstacles of Crop Farmers Vegetables, fruits, traditional products of farmers of local wisdom foundation in Chaiyaphum province

Rassamepen Nakarin, Ahpirak Chansuk, Rawat Mantra, Rittichai Phanak

315-330

PDF

The Needs Assessment for Teacher Development in Innovative Thinking Skills to Promote Student innovator in Schools Providing Expanded Educational Opportunities under the Office of the Basic Education Commission

Naiyana Yata, Asst. Prof. Dr. Santi Buranachat, Assoc. Prof. Dr. Sopa Umnuayrat, Asst. Prof. Dr. Numfon Boonniyom

331-346

PDF

The Application of Innovation in Cold Storage Industry Business Operations in Thailand

Suwee Klongklaew, Natthaphorn Chaiprasert, Jityaporn Chaowarakul

347-366

PDF

The Factors of Marketing Strategy, Organizational Management Strategy, Innovation, and Business Success among Canned Fruit Business Entrepreneurs in Thailand

Nichapa Leeteerachoti, Vichakorn Hengsadeekul

383-398

PDF

A Study of Marketing Mix, Transportation Management, Service Quality, and Commercial Rail Transport Efficiency on the Lat Krabang ICD–Laem Chabang Port Route

Tienchai Dawanwong, Vichakorn Hengsadeekul

399-416

PDF

The Efficiency on Crime Prevention and Security System for The Public Railway Transportation

Mahnfa Wongdarabhornsakul, Tanansuk Borwornnuntakul

417-434

PDF

The Guidelines for Enhancing Teachers’ Motivation for Work Engagement in Schools under Buriram Primary Educational Service Area Office 1

Prakayrat Lortheerapun, Narumon Sakpakonkarn, Nalintip Pimklad

435-454

PDF

The Approaches for Developing Teacher’s Mediation Skills of Suankularb Wittayalai School and Suankularb Wittayalai Affiliated Schools

Sudarat Changsida, Dr. Apiradee Jariyarangsiroge

455-474

PDF

The Strategies for Managing Innovative Educational Institutions to Enhance Sustainability under the Office of the Vocational Education Commission

Panrapee Tanarapipan, Thidawan Unkong, Vithaya Jansila, Namfon Boonniyom

475-496

PDF

The Effect of Patterned Behavior, Modern Organizational Management, and Service Quality (SERVQUAL) on the Operational Performance of Elderly Care Centers in Bangkok

Kullanit Thongthanasathit

497-512

PDF

The Narrative and the Image of women in horror films directed by Mike Flanagan

Surat Ribruamsab

513-528

PDF

A Study of the Components of Learning Organizations in the Digital Age and Guidelines for Developing Small Schools under the Office of the Basic Education Commission toward Becoming Learning Organizations in the Digital Age

Waraipan Jaikham, Sopa Amnuayrat, Watchara Jatupon, Wannakorn Phornprasert

529-544

PDF

The Community Capital Utilization for Enhancing the Quality of Life of Rubber Farmers in Pa Phayom District, Phatthalung Province

Piyarat Suwanthep, Chalathon Choocharoen, Pornpinit Nualthet, Jitsopin Meerakate

577-594

PDF

The Legal Measures for Preventing Technology-Based Pornographic Media: A Case Study on the Protection of Children’s Rights

Teeraporn Sungnak, Mongkol Thainorathuangchai

595-614

PDF

The Marketing Mix and Lifestyle Factors Affecting Repeat Purchase Decisions of Thai Herbal Shampoo Brand via Online Channels among Generation Y Consumers in Bangkok

Nopparuj Malaiwong, Arisara Seyanont

615-632

PDF

The Guidelines for Budget Management of Hangdong Ratratupatham School, Chiang Mai Province

Phaibun Na Chiangmai, Nuttiya Tantranont

633-650

PDF

The Condition of Network School of Ubon Ratchathani Primary Education Service Area Office 5

Supachock Sarabute, Paiwan Kotta, Pongtorn Singpan

651-668

PDF

The Development of CO-5STEPs Learning Activities Integrated with Online Lessons to Develop Practical Skills in Dance Terminology and Gesture Language of Grade 8 students at Thawatchaburi School

Kanokphorn Phornpirom, Montree Wongsaphan

669-684

PDF

The Influence of Hotel Brand Advertising through Digital Media on Consumer Decision-Making Perception

Nattapavee Kaewsomboon

699-716

PDF

Articles

A Jurisdiction and Liability of the Parties in Contracts for the Construction of Public Works: a Study of Wrongful Acts Committed by the Contractor Against Third Parties

Sonchai Wasoontararat

367-382

PDF

The Referendum for Secession and Statehood of Seceded Territories

Siriphon Maneenop

545-562

PDF

The Role of Environmental Management Accounting (EMA) in Supporting Compliance with Evolving Sustainability Regulations

Pimsiri Chiwamit

563-576

PDF

The Ethics and Digital Skills of Auditors: Driving Factors of Audit Quality in the 21st Century

Alichaya Usawas

685-698

PDF